About Us
We are a New Jersey Registered Investment Advisor established to serve the investment needs of individual investors.

Our Investment Philosophy
Investors are typically excited about achieving market-beating returns but equally fearful about declines in portfolio value when the market goes down or hits a bump. Declines over 30% are especially of concern since it often takes the market several years to recover. Steep declines are particularly detrimental to retirement accounts during their withdrawal phase. Our strategies are designed to reduce declines in portfolio value without sacrificing returns.

There is near universal consensus that it is unlikely for stock and bond-based portfolios of the individual investor to consistently outperform the market. Our approach uses strategies where the odds favor the individual investor. For example, large institutional investors cannot trade in instruments with inadequate availability and cannot get in or out quickly without perturbing the market. We leverage these limitations to our advantage.

OptionMaximizer Club Portfolios are based on strategies geared towards the conservative, moderate, and aggressive investor. Each of these use a portion of the portfolio value for options-based income. The remainder of the portfolio is invested in benchmark ETFs. Professionals often warn individual investors to stay away from “options” because of the high “risk” associated with options. However, with the right tools, and a disciplined / tested approach, options properly used can preserve portfolio value and / or generate income. Our strategies continually generate short-term gains to achieve steady growth in portfolio value. Accordingly, they are best suited for qualified accounts such as an IRA or a Roth IRA.

A quarterly fee is charged for subscriptions to the positions in the Club and Component portfolios. Click the button below to purchase an introductory subscription for OptionMaximizer through eBay.com.

Disclaimer
The performance results of the Strategies are hypothetical, simulated performance results and may not reflect the returns that any investors might achieve. The back-tested results do not include trading / management fees, taxes owed, and are based on end-of-day prices. The performance represented in this material does not reflect the actual trading of any client account and no representation is being made that any client will or is likely to achieve results like those presented herein. Past performance is no guarantee of future results or returns. Therefore, no current or prospective client should assume that future performance will be profitable. No representation is being made that any fund or account will or is likely to achieve profits or losses like those shown herein. In fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently realized by any trading program. Different investment strategies involve varying levels of risk. These strategies may not be suitable for all investors and may lose some or all its value.

The S&P 500 Index is a market capitalization weighted index of 500 widely held stocks often used as a proxy for the stock market. Standard and Poors chooses the member companies based upon market size, liquidity, and industry group representation. The historical performance results of the S&P 500 Index are based on adjusted closing prices provided by Yahoo Finance. Economic factors, market conditions, and investment strategies will affect the performance of any portfolio, and therefore are not assurance that it will match or outperform any benchmark.

Glossary of Terms
Gain / Loss: Total return (including dividends) of a portfolio.
Annualized Total Return (ATR): Compound annual growth rate of a portfolio over the portfolio duration (years).
Maximum Drawdown (MDD): The maximum loss from peak to a trough of a portfolio before a new peak is attained.
Beta: A measure of how the value of an investment moves (on average) compared to the benchmark (represented by S&P500).
Alpha: The excess returns earned on an investment above the benchmark return after adjusting for risk.